BECOME A
CHELSEA CREATOR
AND GET PAID FOR IT.
You already make Chelsea content — the videos, the streams, the arguments in the comments. Keep doing exactly that, and add one link. Your fans get a place to play between matches; you get paid the day each of them subscribes, and every month they stay. No minimum following. No application fee.
BROADCAST-GRADE
BREAKDOWNS.
NO STUDIO. NO STACK.
Stop wasting nights cutting clips and sketching arrows. Tactics Studio turns advanced match data on 10,000+ players into broadcast-grade breakdowns — the kind that look like Sky Sports, not a Sunday-night iMovie job. Record voice + face over the board with the Tactical Cam, export instant MP4 or .webm for YouTube. Pro output — in 30 minutes, not 6 hours.
ONE CHELSEA HQ.
NOT A FEED TO SCROLL.
Between two Chelsea matches there are six empty days. This is what a fan does with them inside BlueManager — and, in gold, what each day hands you for a video or a stream.
The Feed
8 AI voices argue the weekend — The Critic, Blue Heart, The Banter King — fresh every hour, never the same row twice.
Debates
Fans put a hot take against an AI persona's stance. Win the vote and the persona has to answer — in character, on the record.
Scout Hub
A real verdict on any player in Europe — strengths, weaknesses, floor and ceiling — from match data on 10,000+ players.
Blueprint
Build the XI, sell who you'd sell, defend the budget — then let the whole room pull it apart.
Predict & Quiz
A ten-second scoreline call and a daily Chelsea IQ quiz — leaderboards for tactics, dominance and IQ.
Beat The Nerd
While Chelsea play, an AI calls tactical reads in real time and your chat agrees or challenges each one — scored live, inside the match. No other football app runs a contest during the game itself.
The Verdict
The post-match read, the debate it starts, and your badge on the card of every fan who joined through you.
KEEP DOING WHAT YOU DO.
WE ADD THE REST.
This is not another platform to feed. It's what your existing videos and streams get the moment your fans have somewhere to play between matches.
Film the reaction after the match.
Go live on matchday — a cam, a chat, ninety minutes of people watching you watch.
Argue lineups in the comments all week.
Post the take, move on. Nothing to show for it next month.
A live segment. Beat The Nerd runs during the match — your chat plays against the AI on screen instead of watching you watch.
Material for the video. 8 voices' takes, a scouting verdict, an xG read — on screen before you give your own.
Something for your fans between matches. Predictions, debates, a quiz, a squad to argue over — your community, together, all week.
Money that repeats. €3.90 the day a fan subscribes, €1.50 every month they stay. It costs you a link in the description.
Your fans get something too: a 7-day free trial (no card), cosmetics they can't buy, and your permanent badge on their card — on top of your own team, theme (at Stamford Bridge) and AI persona (at The Shed).
REAL MONEY.
REAL REWARDS. NO CATCH.
Every tier is gated on people who actually pay — never on free trials, never on clicks. And once you earn something, a higher tier never takes it away — it only adds to it.
First Whistle 1st paying referral
The moment your first referral actually pays, €3.90 lands in your wallet — literally half of what's left of the €10 after VAT and card fees — and €1.50 more every month they stay. The same again for every referral after them, the day each one pays. From here you also wear the creator badge, and your own membership is free for as long as at least one referral is paying.
Cobham 5 paying referrals
Your own Blueprint challenge — once a month you set a question for the whole app, under your name: your rules, your XI, and every fan who answers plays against it. Every two weeks at Stamford Bridge, every week at European Nights.
Stamford Bridge 20 paying referrals
We design a full custom card theme from scratch — your colours, your gradient, your pattern — for you and everyone who joins through your link. Not in the shop, not in the season pass: the only way anyone gets it is your link, so every card your fans share is your brand.
European Nights 75 paying referrals
Retention rises to €2.00 a month on every renewal — every subscriber you've ever referred, not just the new ones, and it never goes back down. That's €25.90 per fan, per year, for as long as they stay. Full access to Tactical Studio unlocks too.
The Shed 250 paying referrals · curated
From here, the reward isn't a bigger cut, it's a bigger seat. Your own persona replaces one of the app's 8 debate voices, permanently, across the Feed, Debates and Beat The Nerd. Only a handful of seats exist, so we review this one personally before it ships.
WHAT THE LADDER
UNLOCKS INSIDE THE APP.
Cash is the floor. These are the things money can't buy in BlueManager — each one lands at a rung on the ladder above, each one is visible to your fans inside the product, and none of them is ever taken away.
Creator badge — on your card and on theirs
Your badge goes on your own Manager Card and on the card of every fan who joins through your link, permanently. Cards get screenshotted and shared; your name travels with them.
Your own membership, free
Your BlueManager subscription costs nothing for as long as at least one referral is paying. One fan in, and you never pay for the app you're showing.
Your own Blueprint challenge
Once a month you set a question for the whole app, under your name: your rules, your XI, and every fan who answers plays against it — not just your own audience. Every two weeks at Stamford Bridge, every week at European Nights.
A custom card theme — the full package
We design a theme from scratch: gradient, pattern, particle effect, animation, name tag. It goes on your card and on the card of every fan who joined through your link. Not in the shop, not in the season pass — your link is the only way to get it.
Tactics Studio access
The analyst tool: match data on 10,000+ players, formation boards, a Tactical Cam that records your voice and face over the board, MP4 export for YouTube. Broadcast-grade breakdowns in thirty minutes, not six hours.
Your voice as one of the 8
Your persona replaces one of the app's eight debate voices — Feed, Debates, Beat The Nerd, every topic, every day, your name and your photo on the card. Founder-reviewed; a handful of seats exist.
HOW MUCH
DO YOU ACTUALLY MAKE?
Drag the slider to however many paying fans you think you can bring in. Every number below updates live — based on the exact rules above, nothing rounded up.
DON'T EXPLAIN
THE APP. SHOW ONE MOMENT.
Nobody films a feature list. Pick one of these, film it happening, and put the link in the description.
8 Voices, One Argument Journalism
The Critic tears the team apart. Blue Heart defends them. The Banter King dunks on Arsenal. Same topic, 8 completely different reactions, generated fresh every hour — whichever voice matches your own audience's mood is already there, arguing your side for you.
Beat The Nerd — Live, During The Match Competition
While Chelsea are actually playing, an AI persona calls tactical reads in real time and you (or your chat) either agree or challenge it. Guess right against the AI and you outscore it, live, while the match is still going. No other football app runs a parallel contest during the game itself.
An AI Gets Owned, On Camera Competition
Drop a hot take under any AI persona's debate stance. If your community backs you over the AI on votes, the persona is forced to respond in character — and it lands on the app's own activity feed as a real moment, not a scripted bit.
A Scouting Verdict On Any Target Tactics
Ask about any transfer rumor, a rival's rising star, or your own squad, and get an AI scouting read grounded in real match data — strengths, weaknesses, a floor/ceiling call. Not a vibes-based hot take, an actual verdict you can put on screen before you give your own opinion.
YOUR VOICE.
REPLACES ONE OF THE 8.
At 250 paying referrals, we personally review your application for The Shed — and if it's a fit, your voice permanently takes one of the app's 8 debate seats. Not an extra guest. A replacement. Every topic. Every day. Your name and your photo on the card.
PHOTO
YOUR COLOURS.
ON EVERY CARD.
This is a real Creator theme, live in the app today — designed for a Chelsea YouTuber's team, not a mockup. At 20 paying referrals (Stamford Bridge) we design yours from scratch: colours, gradient, pattern, particle effect, name tag — for you and everyone who joins through your link.
🎨 Your Gradient + Colours
Your brand palette applied to card background, borders, glow, progress bar, and stat highlights. Immediately recognisable as "one of yours." You pick the colours — we build it.
⚔️ Creator Badge — Permanent
Every user who joins through your link gets a badge with your team's name on their card. Visible in leaderboards and profiles. Can't be removed. Can't be bought.
📸 Shareable = Free Marketing
Users screenshot and share their Manager Card anywhere. Your theme colours + your badge = organic promotion every time someone flexes their card. Your brand spreads without you lifting a finger.
🔒 Genuine Scarcity
Not in the shop. Not in the season pass. The ONLY way to get this theme is through your link. Your followers know they have something no one else can get.
TRACK YOUR
PAYOUTS IN REAL-TIME.
Your Creator Dashboard lives inside the app. See exactly how many PAYING referrals you've brought, every cent you've earned the moment it lands, how close you are to the next tier — and press Pay me now the moment your wallet reaches €30. Stripe sends the money; we never see your bank details. No guessing.
FOUR REASONS
EVERY BREAKDOWN EATS YOUR WEEKEND.
Even the biggest tactical YouTubers still hand-build every visual: timeline keyframes for arrows, broadcast screenshots, blank-canvas heatmaps. Every video starts at zero. BlueManager hands you the working stack — so you can publish the take, not build the toolchain.
Compose Like A Director
Apply a canonical move (LW cut-inside, RB overlap, ST drop-9) — defender reactions and partner runs auto-bake. Drop a widget on any frame and it rides the camera. Schedule animation, widgets, voice and camera across a 7-track timeline drawer. You're not assembling clips. You're directing scenes.
Whisper-Synced Voice + Face Cam LOOM-STYLE
Turn on the Tactical Cam — voice + face record straight over the board. Whisper AI transcribes every word and the script becomes editable like a doc — tap a word, retype, re-sync. No audio scrubbing, no waveform fiddling. Animation stays locked to your narration with frame precision. One-click .webm export — ready for YouTube.
Queryable, Composable
Combine players into cohorts ("all U23 right-backs in top-5 leagues, sorted by progressive carries"). Overlay opponent context onto any clip. Drop a Compare-2-Players radar mid-scene. You stop downloading CSVs and start building scenes. The data behaves like LEGO, not a spreadsheet.
Niche Monopoly
Every breakdown publishes to the public Tactics Library at bluemanager.app/tactics/{your-handle}. Chelsea fans tap any widget for raw data. Followers stack under your name on the Featured rail. Your bookmark, not the algorithm's feed.
ONE WORKSPACE.
NO OTHER TABS.
Most tactical creators stitch a workflow across four tabs and three subscriptions. This is one window. The live match data, the scout dossier, the pitch, the voice — all in the same place, and they compose: pull a player → read his dossier → drop the verdict into a scrubbable scene, without ever leaving the tab. Publish in 30 minutes.
LIVE MATCH DATA // 10,000+ players · 50+ stats each
The data layer most YouTubers chase across paywalled tools. It's already wired in. Query ratings, progressive carries, pressures, tackles, through balls, defensive actions, season trends, last-5 form. Cross-club name collisions handled. Live during matches, down to individual on-pitch events as they happen — not just post-match totals. No external subscriptions, no scraping, no ads.
TACTICS STUDIO // path-record-replay
The killer wedge. Drag a player from A to B once — the simulation plays. Scrubbable timeline. Anchor stat widgets, comparison radars, similar-player chips to any frame. Tap any widget to blow it up full-screen, presentation-style — the exact card, big, for the exact moment you're narrating. Camera shot list strip for cinematic cuts. Top-down 2D pitch, broadcast clarity. No timeline keyframes. No frame-by-frame arrows. No re-rendering when you change a number. (Voice + Tactical Cam — see reason #02 above.)
SCOUT HUB // the dossier's already written
Your research starts done. The Scout Hub holds a full AI dossier on any player — Chelsea Fit score 0–100, strengths, weaknesses, what he's been through, a 6-axis radar vs the Chelsea baseline, a 15-zone heatmap, similar players, film-room timestamps. Player not in there yet? Click his chip in the Studio and hit Generate scout report — the same Pro AI pipeline builds the whole dossier and drops it into the public library. Paste your own match clip and the read grounds on the exact play you're breaking down. Heatmap, radar and verdict then ride onto your pitch as Studio widgets — your research becomes the animation.
4–6 HOURS
DOWN TO THIRTY MINUTES.
Tactical YouTubers we surveyed: an average breakdown video eats 4 to 6 hours. Open 4 tabs. Pay 3 subscriptions. Screen-record by hand. Sketch arrows. Render heatmaps from blank. Cut clips and align audio waveforms in an editor. BlueManager compresses that into one workflow, inside one tab — voice included.
WHAT YOU BUILD
→ WHAT THEY SEE.
One canvas. One workflow. Pro studio for you, followable channel for your audience. Click through the build → the published result.
PUBLISH IT.
OR GO LIVE WITH IT.
One toggle flips the Studio into Streamer mode — your own broadcast tactical desk. The electronic pen you see on the Sky Sports desk, a clean top-down pitch, your prepped scenes on a remote. Screen-share it into OBS, draw over the match live, react in real time. Your prepared breakdown stays locked while you improvise on top.
SANDBOX-SAFE // improvise without fear
Hit GO LIVE and the Studio deep-copies your prep into an in-memory sandbox. Drag chips, draw arrows, swap a striker mid-rant — none of it writes to your master template. END STREAM and your project is back exactly as you left it. Nothing you do on air can break hours of prep.
SCENE REMOTE // drive your prep on air
Pre-build your scenes in the editor, then run them live from the topbar: ‹ SCENE 02 / 05 ›. Talk over the choreography step by step. Chat throws a curveball? Improvise off the board, then tap SCENE to snap chips back to that step — or TEMPLATE to reset the whole thing. Two reset granularities, one tap each.
THE TELESTRATOR // draw it like the broadcast desk
Live mode strips the chrome — no widgets, no bench, no timeline, no inspector. Just the pitch, the electronic tactical pen in five colours — your telestrator — and the step controls. A pulsing SANDBOX badge always tells you you're safe. Pipe it straight into OBS or YouTube — top-down broadcast clarity, zero overlays to build.
YOUR NAME.
ON THE RAIL.
Every published analysis lives in bluemanager.app/tactics alongside other Chelsea analysts. Featured rail surfaces topical breakdowns. Your followers see new drops in their feed. Your profile URL is shareable, embed-friendly, screenshot-perfect for X.
TRACK PUBLICATIONS.
TRACK FOLLOWERS.
Inside the app, your Lab Dashboard shows: published count, total views across the library, follower growth, next-tier threshold, and which widgets are getting re-used by other analysts.
EVERYTHING UNLOCKED.
DAY ONE. FREE.
No widget gates. No "publish 50 dossiers to unlock the radar." No follower thresholds, no rev-share, no creator tax. Free during launch — analysts publishing to the Library use the full studio at no cost. You bring scenes; we run the platform.
EVERY TOOL, UNCAPPED.
- → Live match data on 10,000+ players, 50+ stats each
- → Full Tactics Studio — pitch, paths, all widgets
- → All 11 widget kinds (compare, radar, peerbench, heatmap, …)
- → Scout Hub (players AND coaches)
- → Tactical Cam (face + voice recording)
- → Instant MP4 or .webm export with your branding
- → Public profile at bluemanager.app/tactics/yourhandle
PICK ONE OF TWO.
BUILD THE STUDIO WITH US.
When we see an analyst building something we want to ship as a permanent feature, we reach out. Founding Analyst is a partnership tier, not a badge you grind for. We pick collaborators based on the quality of the work, not signup volume.
THIS IS NEW.
THAT'S THE POINT.
I'm not going to pretend there's a wall of creator testimonials — this program just launched. What there IS: real math you can check yourself (the calculator above, no marketing spin), a direct line to me if anything's unclear, and terms that only get more competitive for latecomers as the program matures. Apply now and you're not competing with 200 other creators for attention — you're one of the first.
READY TO
GET YOUR LINK?
PUBLISH YOUR FIRST BREAKDOWN?
Fill this out. Your link is on screen in 30 seconds — and in your inbox. Fill this out, drop your channel. Free during launch — we review socials and email Lab access within 48h.
YOUR CREATOR LINK ANALYST LAB ACCESS
MISSION ASSIGNED
Every user who signs up through your link joins your team automatically — but only PAYING referrals count toward tiers.
QUESTIONS.
ANSWERS.
Can I do both tracks?
Yes. One account, both tracks. Lead a team AND publish breakdowns to the Tactics Library — progress is tracked separately. Most creators start with the one that fits their existing audience and add the other later. (Each track has its own free-access deal — see below.)
Do I have to pay?
Not while your link is working: your own membership is free for as long as at least one referral is currently paying — no card, no €10/month. It lapses by itself if your last paying referral leaves, and comes straight back with the next one. Before your first paid referral you play like any user — 7-day trial, then €10/mo.
How and when do I get paid?
Through Stripe. Your balance is a wallet — every cent shows the moment it's earned, "€X to go" until it first reaches €30. From €30, Stripe pays you in EUR on the 1st of each month, or the moment you press Pay me now. Under €30 it rolls over and never expires. Stripe converts to your currency where needed (its fees apply); taxes are your side, per the Terms.
Do you see my bank details?
No. You open a Stripe Express payout account from your dashboard — one click, a few minutes on Stripe's own pages. Stripe verifies your identity and holds your bank details; we never see or store them, and you manage them at Stripe. Available across the EEA and the UK. Stripe may pause payouts until verification completes — your balance stays credited meanwhile.
Do I have to pay?
Approved creators get free access while they build with us — no card, no €10/month. Applying doesn't auto-unlock it: we review first (that's the gate). Not approved yet? You play like any user — 7-day trial, then €10/mo — until you're in.
What counts toward a tier?
Only people who create an account through your link AND actually start paying. A free 7-day trial doesn't count — someone has to convert to a real subscriber before it moves your tier or pays you a cent. This protects the money for both of us.
Can I lose my rank?
No. Tiers count everyone who has ever paid through your link, so a cancellation later never moves you back down, and every unlock stays — a higher tier only adds to what you already have. The one thing that stops is the monthly €1.50 for that particular fan: retention is paid only while they're subscribed. You earned the rest.
I only have 200 followers. Is this for me?
Yes. Every paying referral pays you €3.90 the day they pay (half of what we actually keep of the €10 after VAT and card fees) and €1.50 a month while they stay — from the very first one, achievable for anyone with a real, engaged community, regardless of follower count. We reward real conversions, not vanity numbers.
How does the custom theme work?
At 20 paying referrals (Stamford Bridge), we reach out and design a Manager Card theme based on your preferences — your colours, your aesthetic, your brand. We generate it, you approve it, and it auto-applies to you and everyone who joined through your link.
What's the AI persona?
At 250 paying referrals, your application for The Shed gets a personal review — only a handful of seats exist, so it's not automatic. If it's a fit, your voice permanently replaces one of the app's 8 debate personas. Your name on the card. Your opinions in every debate, forever.
What do my followers get?
Anyone who signs up through your link gets a 7-day free trial of the full app, instant team membership, and your creator badge on their Manager Card. Once you hit Stamford Bridge (20 paying referrals), they also get your exclusive theme — free, on you.
How does approval work?
Submit the form with a link to your channel / X thread / Twitch — we manually review within 48 hours to make sure the Library stays high-signal. Approved analysts get an email with the Lab access link + onboarding. We're not gatekeeping followers: a 200-follower account with sharp tactical takes beats a 50K account reposting the same headline every time.
What's "publish" actually mean?
You build a breakdown in Tactics Studio (5-section scaffold, video paths, anchor widgets), hit Publish, and it lives on the public Tactics Library at bluemanager.app/tactics/yourhandle. Anyone — logged in or not — can read it. Logged-in users can react, follow you, and tap widgets for raw data.
Do I have to release my videos on BlueManager?
No. Tactics Studio gives you a screen-record-friendly canvas — many analysts publish to the library AND screen-record the same scene for YouTube. You own the export. We own nothing about your channel content. The library is additive distribution, not exclusive.
What about IP? Player photos, club crests?
Tactics Studio is IP-safe by design: no broadcast clips, no player photos, no Chelsea/PL/FA logos on the canvas. Just jersey numbers, names as text, heatmaps from our own AI scoring. Anything you screen-record is yours to publish anywhere — no takedown risk from a YouTuber's perspective.
Is everything really unlocked from day one?
Yes. All 11 widget kinds, the full Tactics Studio, Scout Hub, Tactical Cam — no tiers, no "publish X to unlock Y", no follower thresholds. Approved analysts get the whole stack immediately. Publish at whatever pace suits you; there's no quota to keep access.
What's the "Founding Analyst" tier?
Not something you grind for. When we see an analyst doing standout work, we reach out — direct line to product, influence on the widget roadmap, a featured library slot, and the Founding Analyst badge. Hand-picked on the quality of the work, never signup volume.
What if the player I want isn't in the data?
The live data layer covers 10,000+ players across the major European leagues plus Brazil/Argentina/Belgium/Türkiye. If the player you're scouting is outside that, you can still build the breakdown from video alone via Scout Hub. The data is a force-multiplier, not a hard gate.